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Hi, I'm Alex.

I'm a freelance web developer, hooked on AI.

Building e-commerce platforms and all kinds of websites highly efficient & clean.

Skills/Experience

Web Development

21 yrs

I started building websites at 14, back in 2005—HTML, CSS, and JavaScript before frameworks were the default. Sometimes I still wake up in the middle of the night thinking about Internet Explorer 6 and what a nightmare it was to deal with.

HTML · CSS · JavaScript

Vue.js

8 yrs

Eight years of Vue—SPAs, component libraries, and e-commerce frontends. I like how beginners can get a reactive app running without wrestling the structure; TypeScript adds control and moves it closer to React. Events and prop drilling can still get messy.

Nuxt.js · TypeScript · Tailwind

React

5 yrs

Roughly five years on medium-sized React apps—still my default when a project needs something fast, structured, and maintainable. React doesn't swallow mistakes the way Vue often does; problems are easier to spot and debug.

Next.js · TypeScript · Gatsby

Angular

2.5 yrs

AngularJS was the first real framework I shipped with—two and a half years of SPAs and data-heavy UIs. Legacy now, but it taught me how to structure large frontend codebases before components were the default.

v1 · v2 · and higher

E-Commerce

4.5 yrs

Years on SCAYLE's headless Storefront—Vue, Nuxt, real production shops for fashion and retail. I know the quirks, performance traps, and how to get a storefront live without breaking checkout.

SCAYLE Storefront

AI

5 yrs

Started with TensorFlow and neural-network basics; today I run an AI-driven delivery workflow. Cursor is my daily driver—refactors, migrations, docs, and CMS-less content edits in-repo.

Cursor AI · Vibe Coding · AI automation · AI migration

Content Management Systems

8 yrs

From Sitecore on corporate sites to headless Storyblok and Contentful on SCAYLE storefronts. I wire CMS models to production UIs and keep editors productive without slowing delivery.

Storyblok · Contentful · Sitecore

Backend

5 yrs

Five years with C# means .NET, ASP.NET, APIs, MSSQL, and Sitecore. Enough backend depth to design clean contracts and debug across the stack—even when frontend is where I ship most days.

C# / .NET · ASP.NET · MSSQL · REST APIs · Node.js · PostgreSQL

Tooling

Cursor IDE · Cursor Cloud automations · Vite · Webpack · Visual Studio Code · GitLab · GitHub · Docker · Netlify

Certificates

Scrum Master · Agile Coach · Teacher HTML/CSS & SEO

Services/Availability

Frontend Engineering

NOW up to 20h/w

Shipping product shouldn't depend on whether you're missing one senior frontend or an entire lane. You can bring me in inside your team, as a lead who sets direction and keeps delivery fast, or as a solo engineer who owns the site or app end to end—including team setup and hiring when you're growing. React, Vue, design systems: the stack your roadmap already names.

New websites

NOW

A modern relaunch no longer has to mean a slow, expensive migration. Starting from your current site, AI accelerates a full rebuild that keeps your content, imagery, fonts, and colors—while lifting SEO, accessibility, and performance. When the goal is to stand out, Ilithya and I design and build bespoke sites: robust, beautiful, motion-rich experiences on the level of this portfolio—built to feel current and hold attention.

CMS-less websites

NOW

Content changes shouldn't require another login, another license, or another afternoon lost in an admin UI. Updates run through a simple request—email what you want changed—and AI handles implementation while a human reviews before anything goes live. We proved the model at Sorpetaler by retiring Contentful entirely: fewer moving parts, faster changes, lower run cost.

AI-driven migrations/maintenance

NOW

Legacy systems rarely earn a big-bang rewrite—and they don't have to stagnate either. AI-assisted refactors, tests, and documentation let you modernize in place while features still ship. You reduce security and maintenance drag without the freeze-your-roadmap drama.

AI automation

NOW

Repetitive work still steals hours from people who should be deciding, not copying. Daily inbox digests, meeting summaries, invoices and documents generated on a schedule—automation turns that into reliable output and a clearer picture for leadership. Your team gets fewer chores; you get more signal.

Explore selected work

1 of 4

FC Bayern München

Official fan shop of FC Bayern München my first SCAYLE project. I was responsible for the jersey configurator, merging product data from disparate sources with very different structures.

storefront, vue, Storyblok, tailwind, nuxt, typescript

Period
Feb 2022 Jul 2023
Duration
1 year 6 months
Company
ABOUT YOU SE & Co. KG
Role
Frontend Developer
Sector
Football
Website
fcbayern.com
Tech stack
storefront, vue, Storyblok, tailwind, nuxt, typescript

2 of 4

s.Oliver

Storefront relaunch on SCAYLE, with only three weeks to go live. A fast-turnaround fashion e-commerce project that modernized the brand's online shop on an exceptionally tight launch schedule.

storefront, vue, contentful, tailwind, nuxt, typescript

Period
Jul 2025 Oct 2025
Duration
4 months
Company
ABOUT YOU SE & Co. KG
Role
Frontend Developer
Sector
Fashion
Website
soliver.de
Tech stack
storefront, vue, contentful, tailwind, nuxt, typescript

3 of 4

Harrods

Webshop relaunch built on the SCAYLE storefront platform. A high-profile luxury e-commerce project migrating the iconic department store's online shopping experience to SCAYLE's headless commerce stack.

storefront, vue, contentful, tailwind, nuxt, typescript

Period
Jun 2024 May 2025
Duration
1 year
Company
ABOUT YOU SE & Co. KG
Role
Frontend / Lead Developer
Sector
Fashion
Website
harrods.com
Tech stack
storefront, vue, contentful, tailwind, nuxt, typescript

4 of 4

Beiersdorf

Corporate website at beiersdorf.com. I led the frontend, took over after launch, and reworked most of the site to make it stable and beautiful.

vanilla, typescript

Period
Aug 2014 Oct 2015
Duration
1 year 3 months
Company
neveling.net GmbH
Role
Frontend Lead
Website
beiersdorf.com
Tech stack
vanilla, typescript

MOREPROJECTS

Sorpetaler

2025 now

A CMS-less react website no separate content management system. Editorial content is updated directly in the source repository, and AI assists authors in editing copy and page structure in place.

react, cms-less, typescript, Gatsby

Sorpetaler Fensterbau GmbH

Netto

2025 2026

Frontend work on Netto's webshop relaunch, built on SCAYLE's headless storefront platform. The project moves one of Germany's major discount retailers to a modern, decoupled e-commerce architecture.

storefront, vue, Storyblok, tailwind, nuxt, typescript

growsome GmbH

Babymarkt

2023 2024

Lead frontend development for Babymarkt's SCAYLE-based webshop. I helped set up the project and get development running, owning the storefront architecture partly while working from Peru before travelling on.

storefront, vue, contentful, tailwind, nuxt, typescript

DEPT®

Albamoda

2024

Fashion storefront on SCAYLE with Storyblok as CMS implemented in just three months, record time for me back then. SCAYLE for e-commerce, Storyblok for editorial and merchandising content.

storefront, vue, Storyblok, tailwind, nuxt, typescript

growsome GmbH

Madeleine

2023 2024

Fashion webshop built on the SCAYLE storefront. A fashion e-commerce project delivering the brand's online shop on SCAYLE's headless commerce platform for browsing and checkout.

storefront, vue, Storyblok, tailwind, nuxt, typescript

growsome GmbH

Goldner-Fashion

2023 2024

Storefront on SCAYLE's headless platform. We ran extensive A/B tests trying different product presentations per user and checking conversion whenever new features shipped.

storefront, vue, Storyblok, tailwind, nuxt, typescript

growsome GmbH

Storefront

2022 2023

SCAYLE's self-made headless webshop boilerplate and core libraries. The in-house storefront foundation and shared packages providing the base architecture, components, and commerce integration for shops on the platform.

storefront, vue, tailwind, nuxt, typescript

ABOUT YOU SE & Co. KG

GIGA-Hamburg

2020 2021

Prerendered website for GIGA-Hamburg using Vue, Nuxt, and Contentful. Pre-building around five thousand subpages was especially demanding a statically generated research institute site with fast page delivery.

vue, nuxt, contentful

elbformat content solutions GmbH

Akurit

2019 2020

Corporate website with a full product catalog at akurit.de. A company site presenting the brand and letting visitors browse and explore the complete range of products on offer.

vanilla

elbformat content solutions GmbH

xStarters

2018 2019

Campaign site with complex interactive flows and branching user journeys. Beyond frontend lead work, I shaped UX and user flow through each touchpoint of the multi-step campaign experience.

vue, vuex

elbformat content solutions GmbH

BusinessBike

2017 2018

Bike leasing platform with a React frontend. The application supports the employer-employee bicycle leasing workflow, from browsing and configuring bikes through the full leasing process.

react, redux

elbformat content solutions GmbH

Enerlisa

2015 2018

Smart-home platform for connected meters and sensors. An IoT solution that gathers, displays, and manages measurement data from residential and commercial energy and sensor installations.

angular, C#

Lustitia Limited

Nivea MEN

2014

Brand experience built on Sitecore. A consumer-facing brand website on the Sitecore CMS, delivering product content, campaigns, and brand storytelling for the men's grooming line.

vanilla, C#, typescript, sitecore

neveling.net GmbH

Eucerin

2014

Brand site on Sitecore complicated by a tagging system that served different teasers on category pages with competing priorities. Presenting products, brand content, and dermatological skincare information.

C#, sitecore

neveling.net GmbH

Nivea

2014 2015

Global brand website built on Sitecore. A large-scale consumer brand site on the Sitecore CMS, serving international audiences with brand content and product information worldwide.

vanilla, C#, typescript, sitecore

neveling.net GmbH

Central Database

2011 2013

Unifying worldwide shipping data from five different sources into one single structure. The project standardized disparate logistics feeds into a consistent database for the forwarding business.

C#, MSSQL

a. hartrodt (GmbH & Co) KG

ExtraNet

2011 2013

The shipment-tracking interface to the Central Database. Controlling used it to create reports and look up freight status through a web interface backed by centralized shipping data.

vanilla, C#, MSSQL

a. hartrodt (GmbH & Co) KG

Built Together

Meet my partner in life and business:

ilithya, a multidisciplinary artist and creative technologist.

Let's Talk

Ping me on LinkedIn or shoot me an email.

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Hi, I'm Alex.I'm a freelance web developer, hooked on AI.Building e-commerce platforms and all kinds of websites — highly efficient & clean.
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Skills/Experience

I started building websites at 14, back in 2005—HTML, CSS, and JavaScript before frameworks were the default. Sometimes I still wake up in the middle of the night thinking about Internet Explorer 6 and what a nightmare it was to deal with.

Tooling

Cursor IDE · Cursor Cloud automations · Vite · Webpack · Visual Studio Code · GitLab · GitHub · Docker · Netlify

Certificates

Scrum Master · Agile Coach · Teacher — HTML/CSS & SEO

Services/Availability

  • Shipping product shouldn't depend on whether you're missing one senior frontend or an entire lane. You can bring me in inside your team, as a lead who sets direction and keeps delivery fast, or as a solo engineer who owns the site or app end to end—including team setup and hiring when you're growing. React, Vue, design systems: the stack your roadmap already names.

EXPLORESELECTEDWORK

01of04

FC Bayern München

FC Bayern München — desktop
fcbayern.com
FC Bayern München — mobile

MOREPROJECTS

  • 2025Sorpetaler

  • 2025Netto

  • 2023Babymarkt

  • 2024Albamoda

  • 2023Madeleine

  • 2023Goldner-Fashion

  • 2022Storefront

  • 2020GIGA-Hamburg

  • 2019Akurit

  • 2018xStarters

  • 2017BusinessBike

  • 2015Enerlisa

  • 2014Nivea MEN

  • 2014Eucerin

  • 2014Nivea

  • 2011Central Database

  • 2011ExtraNet

BuiltTogether

Behind sites like this, there are two of us... Meet my partner in life and business: ilithya, a multidisciplinary artist and creative technologist.

Together we cover the full range. Captivating websites built on a rock solid foundation.

Visit ilithya.rocks

Let's Talk

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By submitting, you accept my privacy policy

Check outBehind the scenesHow this site was made with voice, agents, and tiny iterations.

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