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Hi, I'm Alex.

I'm a freelance web developer, hooked on AI.

Building e-commerce platforms and all kinds of websites highly efficient & clean.

Skills/Experience

Web Development

21 yrs

I started building websites at 14, back in 2005—HTML, CSS, and JavaScript before frameworks were the default. Sometimes I still wake up in the middle of the night thinking about Internet Explorer 6 and what a nightmare it was to deal with.

HTML · CSS · JavaScript

Vue.js

8 yrs

Eight years of Vue—SPAs, component libraries, and e-commerce frontends. I like how beginners can get a reactive app running without wrestling the structure; TypeScript adds control and moves it closer to React. Events and prop drilling can still get messy.

Nuxt.js · TypeScript · Tailwind

React

5 yrs

Roughly five years on medium-sized React apps—still my default when a project needs something fast, structured, and maintainable. React doesn't swallow mistakes the way Vue often does; problems are easier to spot and debug.

Next.js · TypeScript · Gatsby

Angular

2.5 yrs

AngularJS was the first real framework I shipped with—two and a half years of SPAs and data-heavy UIs. Legacy now, but it taught me how to structure large frontend codebases before components were the default.

v1 · v2 · and higher

E-Commerce

4.5 yrs

Years on SCAYLE's headless Storefront—Vue, Nuxt, real production shops for fashion and retail. I know the quirks, performance traps, and how to get a storefront live without breaking checkout.

SCAYLE Storefront

AI

5 yrs

Started with TensorFlow and neural-network basics; today I run an AI-driven delivery workflow. Cursor is my daily driver—refactors, migrations, docs, and CMS-less content edits in-repo.

Cursor AI · Vibe Coding · AI automation · AI migration

Content Management Systems

8 yrs

From Sitecore on corporate sites to headless Storyblok and Contentful on SCAYLE storefronts. I wire CMS models to production UIs and keep editors productive without slowing delivery.

Storyblok · Contentful · Sitecore

Backend

5 yrs

Five years with C# means .NET, ASP.NET, APIs, MSSQL, and Sitecore. Enough backend depth to design clean contracts and debug across the stack—even when frontend is where I ship most days.

C# / .NET · ASP.NET · MSSQL · REST APIs · Node.js · PostgreSQL

Tooling

Cursor IDE · Cursor Cloud automations · Vite · Webpack · Visual Studio Code · GitLab · GitHub · Docker · Netlify

Certificates

Scrum Master · Agile Coach · Teacher HTML/CSS & SEO

Services/Availability

Frontend Engineering

NOW up to 20h/w

I fit in wherever you need me: embedded in your existing team, as a lead developer setting the direction and overseeing delivery, or as a solo engineer shipping your website or web app end to end. I can even help you build the team—setup, hiring, and all. React, Vue, design systems, the lot.

New websites

NOW

I scan your existing website and my AI rebuilds it from scratch—same content, same images, same design system, fonts and colors included. You get a fast, modern site with better SEO, accessibility, and performance, ready to grow with you.

CMS-less websites

NOW

No content management system, no license fees, no clunky admin UI. To change something, you simply send me an email ("Hey Alex, change the text on the homepage and swap that image")—my AI implements it, I review and get back to you. Proven at Sorpetaler, where we dropped Contentful entirely.

AI-driven migrations/maintenance

NOW

Legacy code doesn't fix itself, and big rewrites rarely pay off. I use AI-assisted refactors, testing, and docs to modernize what you have without stopping delivery. Less pain, less downtime.

AI automation

NOW

Every company has tasks nobody should still do by hand. I automate them: scan your inbox once a day and turn it into a report, summarize meetings, generate invoices and documents automatically. More transparency for you, fewer annoying chores for your team.

Explore selected work

1 of 6

s.Oliver

Storefront relaunch on SCAYLE, with only three weeks to go live. A fast-turnaround fashion e-commerce project that modernized the brand's online shop on an exceptionally tight launch schedule.

storefront, vue, contentful, tailwind, nuxt, typescript

2 of 6

Harrods

Webshop relaunch built on the SCAYLE storefront platform. A high-profile luxury e-commerce project migrating the iconic department store's online shopping experience to SCAYLE's headless commerce stack.

storefront, vue, contentful, tailwind, nuxt, typescript

3 of 6

Goldner-Fashion

Storefront on SCAYLE's headless platform. We ran extensive A/B tests trying different product presentations per user and checking conversion whenever new features shipped.

storefront, vue, Storyblok, tailwind, nuxt, typescript

4 of 6

FC Bayern München Store

Official fan shop of FC Bayern München my first SCAYLE project. I was responsible for the jersey configurator, merging product data from disparate sources with very different structures.

storefront, vue, Storyblok, tailwind, nuxt, typescript

5 of 6

Beiersdorf

Corporate website at beiersdorf.com. I led the frontend, took over after launch, and reworked most of the site to make it stable and beautiful.

vanilla, typescript

6 of 6

Nivea MEN

Brand experience built on Sitecore. A consumer-facing brand website on the Sitecore CMS, delivering product content, campaigns, and brand storytelling for the men's grooming line.

vanilla, C#, typescript, sitecore

MOREPROJECTS

Sorpetaler

2025 - 2025

A CMS-less react website no separate content management system. Editorial content is updated directly in the source repository, and AI assists authors in editing copy and page structure in place.

react, cms-less, typescript, Gatsby

Sorpetaler Fensterbau GmbH

Netto

2025 - 2026

Frontend work on Netto's webshop relaunch, built on SCAYLE's headless storefront platform. The project moves one of Germany's major discount retailers to a modern, decoupled e-commerce architecture.

storefront, vue, Storyblok, tailwind, nuxt, typescript

growsome GmbH

Babymarkt

2023 - 2024

Lead frontend development for Babymarkt's SCAYLE-based webshop. I helped set up the project and get development running, owning the storefront architecture partly while working from Peru before travelling on.

storefront, vue, contentful, tailwind, nuxt, typescript

DEPT®

Albamoda

2024 - 2024

Fashion storefront on SCAYLE with Storyblok as CMS implemented in just two months, record time for me back then. SCAYLE for e-commerce, Storyblok for editorial and merchandising content.

storefront, vue, Storyblok, tailwind, nuxt, typescript

growsome GmbH

Madeleine

2023 - 2024

Fashion webshop built on the SCAYLE storefront. A fashion e-commerce project delivering the brand's online shop on SCAYLE's headless commerce platform for browsing and checkout.

storefront, vue, Storyblok, tailwind, nuxt, typescript

growsome GmbH

Storefront (by SCAYLE)

2022 - 2023

SCAYLE's self-made headless webshop boilerplate and core libraries. The in-house storefront foundation and shared packages providing the base architecture, components, and commerce integration for shops on the platform.

storefront, vue, tailwind, nuxt, typescript

ABOUT YOU SE & Co. KG

GIGA-Hamburg

2020 - 2021

Prerendered website for GIGA-Hamburg using Vue, Nuxt, and Contentful. Pre-building around five thousand subpages was especially demanding a statically generated research institute site with fast page delivery.

vue, nuxt, contentful

elbformat content solutions GmbH

Akurit

2019 - 2020

Corporate website with a full product catalog at akurit.de. A company site presenting the brand and letting visitors browse and explore the complete range of products on offer.

vanilla

elbformat content solutions GmbH

xStarters

2018 - 2019

Campaign site with complex interactive flows and branching user journeys. Beyond frontend lead work, I shaped UX and user flow through each touchpoint of the multi-step campaign experience.

vue, vuex

elbformat content solutions GmbH

BusinessBike

2017 - 2018

Bike leasing platform with a React frontend. The application supports the employer-employee bicycle leasing workflow, from browsing and configuring bikes through the full leasing process.

react, redux

elbformat content solutions GmbH

Enerlisa

2015 - 2018

Smart-home platform for connected meters and sensors. An IoT solution that gathers, displays, and manages measurement data from residential and commercial energy and sensor installations.

angular, C#

Lustitia Limited

Eucerin

2014 - 2014

Brand site on Sitecore complicated by a tagging system that served different teasers on category pages with competing priorities. Presenting products, brand content, and dermatological skincare information.

C#, sitecore

neveling.net GmbH

Nivea

2014 - 2015

Global brand website built on Sitecore. A large-scale consumer brand site on the Sitecore CMS, serving international audiences with brand content and product information worldwide.

vanilla, C#, typescript, sitecore

neveling.net GmbH

Central Database

2011 - 2013

Unifying worldwide shipping data from five different sources into one single structure. The project standardized disparate logistics feeds into a consistent database for the forwarding business.

C#, MSSQL

a. hartrodt (GmbH & Co) KG

ExtraNet

2011 - 2013

The shipment-tracking interface to the Central Database. Controlling used it to create reports and look up freight status through a web interface backed by centralized shipping data.

vanilla, C#, MSSQL

a. hartrodt (GmbH & Co) KG

Built Together

Meet my partner in life and business:

ilithya, a multidisciplinary artist and creative technologist.

Let's talk

Ping me on LinkedIn or shoot me an email.

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